Diana Horqque on starting a business in the middle of a pandemic

Diana Horqque on starting a business in the middle of a pandemic

Apr 7, 2021

Starting a business in the middle of a pandemic is no easy feat. Today’s guest did just that while also finishing her masters and becoming a new mom. If there’s one word to describe her, it would be “ease”.

Her name is Diana Horqque. We met in school, when we were 12-13 year olds back in Peru and I’ve seen her rock her entrepreneurial spirit from a very young age from handmade jewelry to natural soaps…Theres nothing Diana can’t do as long as she puts her mind on it.

Now having determination is important but just as adopting a non-attachment approach is. What does that mean? Well, so often we get attached to certain results and metrics that we miss the bigger picture. We’re unable to see the other opportunities and lessons around us.

We leave play out of the equation. But life is a constant dance of pivoting, readjusting and checking in. There are things you can control and there are things you can’t. In today’s conversation Diana shares the lessons she’s learned in the start up world, her approach on life and motherhood. She also talks about the importance of daily check-ins.

Diana’s passion for entrepreneurship and collaboration is at the heart of all of her work. As a critical thinker, design instructor and ecosystem connector, Diana contributes to the startup and innovation landscape in Montreal by forging strong relationships with the various communities to enhance the positive impact in Quebec. From hardware for physical wellness to educational frameworks for entrepreneurs, Diana’s passion is less the medium and more about the message.

Diana has the fire to build things from the ground up, but above everything, she aims to use her design and technical skills to foster collaboration and creativity to support people working on problems that really matter.

Diana is also now completing her Executive MBA at Concordia University while raising her first child and building Go Coconut, a start-up manufacturing play couches for kids in Canada.


In today’s episode Diana shares:

  • About her career journey, the incident that helped her own her story and expertise
  • How she started a business in the middle of a pandemic
  • Common mistakes entrepreneurs make when starting a business
  • The importance of diversity and collaboration
  • How daily check-ins help her tune into her inner alignment and find balance
  • How motherhood has impacted her life and being ok with figuring things out


Listen to our chat

Watch video



  • The Montessori Toddler: A Parent’s Guide to Raising a Curious and Responsible Human Being by Simone Davies




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